Social and Communications Intern

Dec 2024 – Jan 2025 · Toronto, ON (Remote)

At Reimagine Labs, a non-profit organization focused on social innovation and equity, I supported digital marketing and communications across content creation, audience research, and performance reporting. The work focused on improving engagement and outreach across platforms like LinkedIn and blog channels, with a data-informed and trend-sensitive approach.

From Research to Results

  • Understand the Audience

    Conducted in-depth research on user pain points and behavior patterns

    Developed audience-specific messaging strategies for youth and senior demographics

    Identified platform-specific tone and timing insights to inform campaign planning

  • Create with Purpose

    Wrote SEO-driven blog content showcasing product strengths and social impact

    Designed and scheduled branded LinkedIn posts using Canva

    Tracked weekly engagement and iterated messaging based on audience reactions

    Collaborated with team on refining TA (target audience) documents and tone guidelines

  • Refine and Recommend

    Analyzed competitors’ LinkedIn engagement strategies and voice

    Created a final performance review summarizing post effectiveness

    Developed actionable content recommendations using 2025 social trend insights

    Delivered a final report on improving future campaign structure and messaging